Biogen
Pre-Viz Commercial
Optimizing Production with Pre-Viz
Biogen, a global biotechnology company, required an efficient and well-structured approach to planning their latest commercial. To streamline the production process and minimize costs, a full Pre-Visualization (Pre-Viz) commercial was created before the real-life shoot took place.
Imaginary Globe contributed by crafting a fully CG environment, moving assets, and animated cameras, allowing the production team to visualize the entire commercial before filming. This ensured a more structured workflow, reducing unnecessary reshoots and optimizing on-set efficiency.
How Pre-Viz Improved Production
⦾ Cost-efficient planning – The Pre-Viz provided a detailed blueprint of the commercial, enabling the shoot to be completed in just a few days instead of an extended production period.
⦾ Virtual environments and assets – Instead of relying on guesswork, the team had a clear reference for framing, lighting, and scene transitions.
⦾ Animated camera movements – Every shot was pre-planned, ensuring smooth execution and avoiding costly adjustments on set.
By visualizing every aspect of the commercial in advance, the production team had a precise guide to follow, significantly improving efficiency and reducing overall costs.
Imaginary Globe credits
In Service Of SKUNK
"A well-planned shoot starts long before the cameras roll."
Enhancing Production Workflows
Pre-Visualization is a powerful tool that transforms the way commercials, films, and advertisements are produced. By providing Biogen with a fully realized digital preview, we helped ensure a smooth and efficient shoot with minimal delays and maximum accuracy.
We are proud to have contributed to this project and look forward to refining more productions through innovative Pre-Viz solutions.