NIKE AIR MAX DN8
Masai Russell
Release date
March 1st, 2025
NIKE Air Max DN8 Featuring Masai Russell
Preparing Precision Rigs for a High-Energy Campaign
The Nike Air Max DN8 campaign, starring track and field athlete Masai Russell, highlights innovation, motion, and bold design. To support the visual storytelling and dynamic visual effects in this commercial, a full-body 3D scan of Masai was used as the foundation for advanced digital simulations.
Imaginary Globe was brought on to handle the rigging and animation of the scanned model, ensuring it was ready for high-quality simulations. This required precise body tracking and camera tracking, along with the use of AI-driven motion capture to match her natural performance.
Our Contributions
⦾ Rigging the 3D Scan – Preparing the digital double of Masai Russell with a flexible and accurate rig, enabling realistic movement and deformation.
⦾ Animation & Tracking – Aligning AI-based motion capture data with body and camera tracking to match her performance with precision.
⦾ Simulation-ready setup – Delivering clean animation data for use in simulation pipelines handled by other teams.
Imaginary Globe credits
In Service Of 1080p Studio
"Mixing sports with art, it's something you don't see often. But can be soo beautiful."
Supporting Bold Visuals Through Rigging and Animation
The Nike Air Max DN8 spot demanded speed, precision, and control values we mirrored in our technical work. With a streamlined rigging and tracking pipeline, we helped bring a high-performance athlete into a stylized digital world, ready for the next phase of visual effects.
We’re proud to have contributed to this cutting-edge project and look forward to more collaborations that blend performance, style, and technology.
