NIKE AIR MAX DN8
Kobbie Mainoo
Release date
March 1st, 2025
NIKE Air Max DN8 Featuring Kobbie Mainoo
Precision Rigging for High-Impact Visuals
The Nike Air Max DN8 campaign, starring Manchester United midfielder Kobbie Mainoo, showcases the fusion of athleticism and innovation. This campaign is part of Nike's global initiative, pairing eight world-class creators with eight elite athletes to explore unique interpretations of motion and design. :contentReference[oaicite:3]{index=3}
Imaginary Globe contributed by handling the rigging and animation of Kobbie Mainoo's 3D scan, ensuring it was ready for advanced visual effects. Our team utilized AI-driven motion capture alongside precise body and camera tracking to align the digital model with Kobbie's real-life movements.
Our Contributions
⦾ Rigging the 3D Scan – Developed a flexible and accurate rig for Kobbie Mainoo's digital double, enabling realistic movement and deformation.
⦾ Animation & Tracking – Applied AI-based motion capture data, ensuring the digital model mirrored Kobbie's performance with precision.
⦾ Muscle Dynamics – Focused on realistic muscle reactions, crucial for close-up shots that demanded high fidelity in movement.
⦾ Animation & Tracking – Aligning AI-based motion capture data with body and camera tracking to match her performance with precision.
⦾ Simulation-ready setup – Delivering clean animation data for use in simulation pipelines handled by other teams.
Imaginary Globe credits
CG Supervisor
Fabio De Proft
Animators
Philip Milanov
Rigging
Fabio De Proft
Philip Milanov
In Service Of 1080p Studio
"Sports never lookded more interesting"
Enhancing Visual Storytelling
The campaign's visuals required an authentic representation of Kobbie's athleticism. By ensuring accurate muscle dynamics and seamless integration of motion capture data, our work contributed to the campaign's dynamic and engaging presentation.
Delivering High-Quality Digital Assets
Our meticulous approach to rigging and animation ensured that the digital assets met the high standards expected in Nike's campaign. This attention to detail supported the creation of compelling visuals that resonate with audiences worldwide.
