KWYNT
INVEST SMART
Release date
2024
Bringing Brand Messaging to Life with Animation
KWYNT, a company focused on digital solutions and innovation, required a compelling and engaging way to communicate its message. To achieve this, a series of seven commercial-explainer videos was created, each designed to break down key concepts in a visually appealing and easy-to-understand format.
Imaginary Globe handled the entire production process, from animation and rigging to motion graphics and technical execution. Working from the provided designs and scripts, we brought the KWYNT brand to life through fluid animation and dynamic storytelling.
The Rigging Challenge
The central character in the series, the KWYNT ball, presented a unique rigging challenge. This character needed to have a fully expressive mouth, similar to a smiley face, while maintaining its perfect spherical shape.
⦾ Custom deformation solutions – Developing a rig that allowed for expressive mouth shapes without distorting the ball’s form.
⦾ Seamless animation controls – Ensuring smooth transitions between different expressions and poses.
⦾ Consistent brand identity – Maintaining a clean and polished aesthetic throughout all seven videos.
Our technical approach ensured that the character remained engaging and expressive while preserving the simplicity and clarity required for commercial storytelling.
Imaginary Globe credits
CG Supervisor
Fabio De Proft
Animators
Arnold De Rauw
Mathias Vekony
Rigging
Odin Valvekens
CG Generalist
Aedan Diez
VFX
Florian d’Heer
Compositing
Jonathan Cuvelier
Voice Over
NL-Ella
EN – Liam J
"Bringing a brand to life with great storytelling and a fun mascot."
Full-Service Animation Production
Beyond character animation, our work on KWYNT included:
⦾ Story-driven motion graphics – Designing visuals that reinforced key messaging and brand identity.
⦾ Fluid, engaging animation – Creating movement that kept the viewer’s attention while clearly delivering information.
⦾ High production efficiency – Delivering seven fully animated commercial videos while maintaining quality and consistency.
Delivering Engaging Brand Content
The KWYNT commercial-explainer series demonstrates how animation can simplify complex ideas while keeping audiences engaged. By combining strong technical execution with creative storytelling, we helped develop a series that effectively communicates KWYNT’s vision.
We are proud to have been the driving force behind the animation of this project and look forward to bringing more brands to life through high-quality animated content.
