Burberry
TB Monogram Summer 2021
Release date
2021
Bringing Fashion to Life with Animation
The Burberry TB Summer Monogram 2021 collection blends classic elegance with a bold summer aesthetic, featuring accessories that embody effortless luxury. The campaign showcases a vibrant scene of movement, metallic structures, and natural elements such as shells and greenery, creating a dynamic visual experience.
Imaginary Globe played a key role in bringing this campaign to life by handling the animation, rigging, texturing, shading, lighting, and rendering of the collection’s featured accessories, including hats, tote bags, slippers, and purses. Our work ensured that each product was presented with realistic detail and smooth, natural motion.
Crafting the Visual Identity
⦾ Animation and Rigging – Ensuring fluid and dynamic movements for the accessories to create a seamless, high-end visual experience.
⦾ Textures and Shaders – Developing high-quality materials that enhanced the intricate details and luxurious feel of the collection.
⦾ Lighting and Rendering – Perfecting the light interaction with fabrics, metals, and natural elements to highlight the contrast between organic and structured design.
Imaginary Globe credits
In Service Of DIVIDE
"Bringing the summer to life!"
Bringing the Summer Concept to Life
The TB Summer Monogram campaign contrasts structured metallic cages with the softness of summer elements. The interplay between light, texture, and motion was key in reinforcing Burberry’s vision. By carefully balancing natural details with industrial aesthetics, our work helped achieve a captivating and immersive visual experience.
Animating Fashion with Precision
Every detail in this campaign was crafted to reflect the sophistication and boldness of Burberry’s summer collection. Our technical expertise in animation, shading, and lighting ensured that each accessory was showcased with depth and elegance.
